Archive
All articles
Every article we've published — 269 in total. Browse by year, or search and filter on the main articles page.
2026 59
- Answer Engine Optimization Runs on Creator Content
- OLIPOP Creator Program: A 982% ROI Micro-Influencer Playbook
- TikTok Shop Creator Program: Build a Commerce Layer in 2026
- Beyond Engagement: The UGC Metrics That Actually Drive Performance
- Instagram's "Great Purge of 2026" Just Reset Influencer Vetting. Here's What Brands Should Do Next.
- How to Choose a Global Creator Marketplace in 2026
- Brand Safety Has a New Failure Mode: When AI-Curated Creator Pools Surface the Wrong People
- The Onboarding Tax: Why Most Creator Programs Stall in the First 90 Days
- Why Your Influencer ROI Looks Bad (And It's Probably Not the Influencer's Fault)
- From Hashtag to Homepage: How to Turn Customer Content Into a Full-Funnel Asset
- The Creator Content Audit: How to Find Which Assets in Your Library Are Actually Driving Revenue
- Announcing the 2026 Creator Commerce Report!
- Your Email Program Is Sitting on a UGC Goldmine. Here's How to Actually Use It.
- The AI Creative Brief: How Brand Marketers Scale Creator Content Without Losing the Brand
- 5 Challenger Brands Using UGC in Ways the Category Leaders Haven't Figured Out Yet
- Activating Niche Influencers: How to Find Creators in Specific Sectors
- Why the Market Moved Beyond Awareness-Only Creator Campaigns
- Your Product Pages Are the Highest-Intent Real Estate You Own. Most Brands Waste It.
- Influencer Marketing Pricing in 2026: What Brands Are Actually Paying Per Asset
- Why Your Meta ROAS Drops After Week 2: How to Fix It With Creative Volume
- How to Brief Creators for Paid Social (Not Just Organic)
- TikTok Ad Creative: How Many Assets Do You Actually Need to Scale?
- UGC Platform vs. Influencer CRM: Why You Need Both (And What Each One Actually Does)
- The "Infinite Creative" Loop: How to Solve Creative Fatigue Without Increasing Your Internal Headcount
- Which Brands Crushed April Fools Influencer Activations in 2026
- Why Nano-Influencers Outperform Macro on Meta
- The Creator Brief Is Where Campaigns Are Won or Lost
- Your Creator Content Is Doing One Job. Here's How to Make It Do Five.
- 6 Brand Strategy Moves That Make Your Creator Content Work Harder
- Why One-Off Creator Campaigns Are Costing You More Than You Think
- How to Measure Influencer Marketing ROI in 2026: The Data-Backed Framework
- Long-Term Creator Partnerships vs. One-Off Campaigns: The 2026 Strategy
- UGC vs. Influencer Content: Knowing When to Use Each (and When to Use Both)
- Why Measurable Creator Campaigns Are Now the Standard
- Why Meta's Andromeda Update Is a Creator Partnership Ads Win
- Your 2026 Guide to St. Patrick's Day Creator Content
- Why Building an Influencer Community Beats One-Off Campaigns
- E-Book: The Ultimate 2026 Instagram Creator Partnership Ads Playbook
- Creator Ads vs. Brand Ads: A 2026 Performance Comparison
- Driving Creator Marketing ROI in 2026 and Why It Matters
- Valentine's Fashion UGC That Converts: Your 2026 Playbook
- Creator Performance Marketing: A 2026 Playbook for Scalable ROI
- Beyond Beer & Chips: Winning with Super Bowl Creator Marketing
- A Tactical Guide to Valentine's Creator Campaigns That Convert
- Activate Super Bowl Creator Content For Every Game Day Moment
- Scaling Valentine's Recipe Content for Confectionery Brands
- Valentine's UGC for Restaurants in 2026: Win with Creator Content
- How Brands Can Drive Bookings with Valentine's Travel UGC
- F&B Valentine's Content: A 2026 Brand Guide to Win the Holiday
- The Psychology of Valentine's Day Gifting: Why Creators Convert
- Valentine's Day Travel Marketing: Your 2026 Creator Content Guide
- Valentine's Day Creator Campaign Ideas for Every Industry in 2026
- Top Valentine's Day Beauty Trends for Creators in 2026
- How Creators Can Utilize TikTok Trends for Valentine’s Day Brand Collabs
- Why Creator Marketing for Valentine’s Day Is the Key to Authentic Brand Campaigns
- How Brands Can Use Creators to Win Valentine’s Day Marketing Campaigns
- How to Repurpose Holiday UGC for Q1 Performance Campaigns
- Why Creator Marketing Is the 2026 Growth Engine for Brands
- Meta Partnership Ads Updates: How Brands Can Capitalize in 2026
2025 17
- Meta Partnership Ads for Creators: A Social Native Guide
- Why Gift Guide Content Should Be Your Last-Minute Holiday Play
- New Year, New Creators: Building a 2026 Creator Roster
- How CPG Brands Can Win the Attention Economy
- Tower 28 x Poppi: The Cross-Category Collaboration of the Season
- Casting a Marketing Spell: Wicked’s Creator-Economy Engagement
- How to Find the Right Creators for Your Brand (The Social Native Way)
- Black Friday Cyber Monday: Your Omnichannel Content Strategy
- The CPG Seasonal Content Paradox: Drive Impact Beyond Seasons
- CPG Influencer Content: The Key to Holiday Marketing Success
- The Power of Micro-Influencers in Retail: Why Smaller Voices Drive Bigger Conversions
- How Retailers Can Win with Holiday Influencer Marketing
- AI Influence on Creator Marketing: Unlocking the Future of Brand-Consumer Connections
- Fashion Influencer Marketing: Why Micro-Influencers Are Fashion’s Best Kept Secret
- The Beauty Brand Growth Formula: AI Meets Influence
- CPG Growth: How Influencer Marketing Gives Brands the Edge
- The Labubu Effect: How Trend-Chasing Turns Brands Into Viral Sensations
2024 48
- Crafting a successful influencer marketing strategy for 2025
- 7 Key Creator Marketing Statistics for 2025
- How content performance marketing is transforming modern strategies
- How to write an influencer brief for successful campaigns
- Unleash the power of UGC in crafting inspiring holiday campaigns
- Seasonal success with TikTok's holiday marketing guide 2024
- Why influencer marketing is essential for CPG brands’ success
- eBook 'Behind the Success: What Makes a Creator Campaign Work?'
- How will AI further unlock human creativity for Brand Marketing?
- Holiday campaign checklist: Maximize creator collaborations this season
- The ultimate guide to preparing your BFCM ecommerce
- TikTok Spark Ads potential: achieving diverse goals with creator partnerships
- Social Native wins Hello Partner's Top 30 Influencer Technologies
- 4 ways to win Q4: content strategies to drive end-of-year sales
- Four ways to harness AI for UGC management
- The power of TikTok trends in 2024: How brands can leverage Viral Sounds and Hashtags
- Shoppable content: From social media to your entire digital ecosystem
- Your Meta video ads could be performing better
- How to optimize influencer campaigns: 6 expert tips
- Connecting Micro-influencer Campaigns with ROI
- 5 reasons why authenticity matters more than ever
- The evolution of fashion inspiration: why retailers must capture the moment
- Creating content for each stage of the marketing funnel
- Shoppable content 101: definition, trends & best practices
- Best practices for incorporating UGC into your marketing strategy
- Influencer marketing trends shaping 2024
- The ultimate guide for back-to-school marketing success
- TikTok Spark Ads: where authenticity meets advertising
- Celebrating Father’s Day with UGC
- Unlocking TikTok Gen AI solutions for enhanced content creation
- How Social Native leads the way in the evolving landscape of Influencer Marketing
- Invite Links Bootcamp | Social Native & TikTok Webinar
- The trust factor: Boost e-commerce conversions with authenticity
- Breaking boundaries: the impact of Gen Z shopping in the marketing funnel
- The ripple effect: How brand ambassadors create sustainable brand advocacy
- 8 mom creators to partner with on Instagram
- Is UGC the missing piece in your brand's marketing strategy?
- How to find the right creator to collaborate with your brand
- From passion to profession: women shaping the creator economy
- Why build a brand community: 5 reasons you can't ignore
- Caraway Home drives conversions with creator collaborations
- Turbocharge your FOMO marketing campaigns with Creator content & UGC
- What social platforms are doing about AI generated creator content
- Kickstarting Your TikTok Shop for 2024 Success – Maximizing Shoppable Videos
- Why more followers doesn't mean more value
- Social Native secures Top 10 spot in 2023 Social Media Leading Vendors!
- Kickstarting Your TikTok Shop for 2024 Success – Going LIVE
- Navigating the Future: Creator Economy Predictions for 2024
2023 41
- 2023 unwrapped: A recap of Social Native's updates
- Kickstarting Your TikTok Shop for 2024 Success – Laying the groundwork
- User-Generated Content: the key for go-to-market success
- 'Tis the season for success: Elevate the holidays with creator collaborations
- TikTok to shopping carts: Amplifying Black Friday sales with creator collaborations
- Maximize your Black Friday Cyber Monday potential with UGC and creator content
- ON the Run ignites engagement with fun guilty pleasures snack combos
- Boosting TikTok success via creator collaborations
- Tetley Tea's new line takes off with TikTok Creators
- Webinar: Crushing Goals on TikTok
- Virtual try-on shopping experience: AI vs influencers, who wins?
- Back-to-school is coming: 6 content ideas for brands to prepare
- Leveraging AI for content Creation: 6 ways influencers can benefit
- Tomato Wellness Council juices up the tomato industry
- Fashion marketing unleashed: Powering workflow transformation with AI
- How AI is helping brands combat fake engagement
- How Instagram Stories and Reels algorithms work and how to use them to create awesome content
- Use AI tools to adapt content across marketing channels
- How to Use AI for Influencer Marketing: A Beginner’s Guide
- 6 Content creation AI tools you should be using
- The rise of AI in Marketing & content creation: what you need to know
- 5 ways AI will transform the creator economy
- Igniting growth: The importance of building Creators into your strategy | Social Media Week
- H&M celebrates Islamic culture with hyper localized creators
- Medicube partners with macro influencer Michelle Phan
- 11 family influencers to follow on Instagram
- Masterclass: Scaling UGC and influencer content | SXSW
- Nivea nourishes high engagement with diverse micro creators
- eBook: 5 Brands crushing UGC & influencer marketing strategies
- Webinar: TikTok Roundtable: Advancing Branded Content in 2023
- The Creator Journey: 3 Plus-size influencers discuss confidence & content creation
- 10 fashion micro-influencers setting trends on Instagram & TikTok
- Nonprofit influencer marketing: How 4 brands are making an impact
- The emerging role of social commerce in travel
- 5 ways to reduce returns in ecommerce with UGC
- 7 best practices for TikTok ads
- What's new: Check out our most-loved recent features
- Here's what TikTok SEO means for brands and creators
- The Creator Journey: Beauty creator @ericabmccleskey gives her take on Valentine's Day
- The Creator Journey: New Year advice from health & wellness creators
- Social Native becomes leading first-party authorized creator platform with Creator Discovery
2022 94
- Meta Games Summit: Diversity with Creators
- Social Native wins Inc.'s Best in Business for Advertising
- How to write an influencer brief
- The Creator Journey: Hispanic Heritage Month with @flores_twins_and_fam
- The Creator Journey: Hispanic Heritage Month with @thenuevalatina
- NH Hotel Group engages more customers with UGC
- Four Seasons localizes unique customer moments in 100+ locations worldwide
- The Creator Journey: Hispanic Heritage Month with @lollipop_couture
- How to future-proof your marketing strategy | #DMWFGlobal
- Capitalizing on the social commerce explosion | Digital Food & Beverage
- Dr. Martens converts more customers with UGC on ecommerce
- The Era of The Creator: How to future-proof your social commerce strategy
- 5 types of influencers for your brand
- Convert social views to sales in a TikTok era
- Breast Cancer Awareness Month with Survivor @rebelsoulmom
- Social Native named "Best Influencer Marketing Platform" finalist
- How UGC is shifting the agency model | Social Media Week
- ABCmouse decreases CPA by 2.3X by activating influencers
- UGC collection: The do's & don'ts brands need to know
- How to bring TikTok Spark Ads to life
- Celebrating Women's Equality with @JolieModel
- Celebrating Women's Equality with @LivingLuxuriouslyForLess
- Celebrating Women's Equality with @thecurveslayer
- Social Native debuts on Inc. 5000 showing strong consecutive revenue growth
- Jenny Craig gets real results on Facebook with UGC campaign
- Poland Spring empowers New York City creators
- Despicable Me fans go bananas with Chiquita creator campaign!
- ASUS launches new phone with creator activation
- San Pellegrino generates buzz and boosts engagement with VIP event
- 4 expert tips for authentic influencer marketing campaigns
- Instagram Reels within UGC Shoppable Galleries create frictionless buying paths
- IKEA builds local market coverage with targeted UGC
- Intuit breaks through Asian markets with local creator activation
- Cetaphil reaches Gen Z with TikTok creator collaboration
- 8 reasons why your brand should be on TikTok
- The Creator Journey: Meet Our Travel Creators
- Walgreens personalizes ads with +2,000 pieces of influencer content
- Social Media Week: How to future-proof social commerce
- Hershey's makes s'more memories with Facebook parent creators
- Caesars Entertainment reinvigorates customers with authentic creator experiences
- Adidas achieves focus group results with golf creators
- Dick’s Sporting Goods scores big with 5.9% engagement rate
- AT&T generates buzz and content at SXSW with local creators
- Crocs reaches Gen Z with authentic storytelling
- Nespresso crafts paid ad content for Pinterest with Social Native Pro Creators™
- The Creator Journey: Celebrating LGBTQIA+ creators
- The Creator Journey: Say hello to Vicky Nguyen, globe trotter and fashion lover with a keen aesthetic for beauty
- The Creator Journey: Meet Melanie Mina, content creator, photographer, and SN Super Creator™!
- The Creator Journey: Saumya Shiohare adds bright colors and Indian touch to women's daily fashion
- Sony creates content for single-day screening of Angry Birds 2
- Sierra Modern Home sees 40% increase in sales on Amazon
- PupBox promotes subscription box to 850K+ consumers
- Panera Bread delivers with local influencers
- Anthony Khun, AAPI influencer and his vision to create
- Panini NFL increases performance 3X with creator-driven Snapchat Ads
- The Creator Journey: Celebrating mom creators
- Social Native to lead social commerce conversation as Adweek's Premier Partner for Social Media Week 2022
- Kraft achieves higher engagement than industry average
- Abercrombie & Fitch maximizes brand event with creator invites
- Burger King boosts launches with authentic content
- Dollar Shave Club decreases CPA by 22% with creator content
- Taco Bell increases product exposure with influencers
- The Creator Journey: Celebrating Autism Awareness Month
- 9 benefits of micro-influencers for ecommerce brands
- Harvey's drives mobile app installs by 37%+ with TikTok creators
- Intel increases engagement through authentic content
- Barbie celebrates diversity and achieves 5.2% engagement
- Maple Hill increases in-store sales by 172%
- Microsoft breaks through LATAM market with local creator activations
- Coca-Cola activates user-generated content across 9 brands
- Fisher-Price creates authentic content just in time for Baby Gear launch
- UNIQLO boosts product launch with influencer marketing
- West Elm launches new stores with local creators
- Petco unleashes the power of UGC with nearly 3,000 pet creators
- Imperfect Foods increases conversion by 57%
- Zillow leverages 250+ UGC videos in heartwarming TV commercials
- Office Depot: conversion boost with Shoppable Galleries
- The Creator Journey: Influencer Ivy Coco Maurice embraces her cultural heritage
- Graze creates 2,000+ images and videos to fuel UGC strategy
- Brian Schwartz, Co-founder of SIZE Capital on converting organic content to sales growth
- Perrier creates content for all consumer touchpoints
- The Creator Journey: Sewing blogger & DIY fashion expert @loveyousew_
- Kate Spade, President, North America: How to navigate commerce in a TikTok world
- Mike Janover, VP Digital, Gap Inc.: How Gen Z is impacting the future of retail
- Hibbett Sports doubles visitor return rates with UGC
- Leverage the creator economy to succeed in e-commerce
- Clorox executive, Jackson J., speaks on the future of creators for CPG
- Cosnova: 30% increase in conversions after using UGC
- The Creator Journey: Celebrating Black Creators #WeAreSocialNative
- Goli Nutrition measures 49% higher CTR on TikTok
- New Instagram features in 2022
- Making the most out of shoppable galleries
- Viator decreases CPA by 59.7%
- How to get higher reach and engagement from big brands
2021 8
- Influencer-powered live shopping events
- Why Twitter can help drive sales this holiday season
- TikTok ads: more memorable and engaging than other platforms
- Why Pinterest should be a priority acquisition channel
- The ultimate guide to Instagram Reels
- TikTok is outgrowing its Gen Z stereotype
- How your brand can honor Juneteenth on social media
- Chevrolet Reaches a Global Audience with a Local Message