Product changelog
What's new
New capability in the Social Native platform, newest first. For strategy and market analysis rather than release notes, read the articles.
October 2026
- ReportingShare of Views reports cover the last 30, 60 or 90 days or a custom range, and split every brand's views into sponsored and organic.
- ReportingA weekly views chart shows whether a competitor's lead is one viral week or steady momentum.
- ReportingEvery trend shows what viewers are saying in the comments, sorted into questions, praise, complaints, buying intent and requests.
- ReportingThe creators behind each trend appear as scrollable videos, with how far each one beat that creator's usual views.
- CreatorsA Past Collaborator badge marks creators who delivered on your earlier campaigns, alongside the Ambassador badge in discovery and approvals.
- CampaignsA new Help Center has separate guides for brands and creators, with search and articles on payouts, disclosure rules and third-party rights.
September 2026
- CampaignsEvery approved campaign has a timeline showing each step from launch through to content going live, with a date, an owner and a status on each one.
- CampaignsCampaign timelines keep themselves current as the work moves, flag how many steps are running late, and list every change to a planned date.
- ContentCreator concepts pitched in another language can be reviewed in English, with the original a click away.
- ContentConcepts are reviewed as cards carrying the creator, platform, version and a preview of the hook and call to action, so a batch can be read at a glance.
- CreatorsEvery creator card carries badges for what that creator has earned — delivery track record, on-time history, tenure and standout results — wherever creators are discovered, approved or searched.
- CreatorsAn Ambassador badge marks the creators already approved on your own campaigns, so repeat partners are obvious at a glance.
- CreatorsA Creator CRM page shows where every creator relationship stands, who needs a reply this week, and who is worth booking again.
- CreatorsCreators can see the rating brands give them, the campaigns behind it, and what raises it.
- CreatorsCreators who cannot remember which email address they signed up with can look their account up by social handle from the sign-in page.
- Paid mediaMeta Ads and TikTok Ads connections say when they have expired or been revoked and offer a reconnect, so paid reporting does not go stale unexplained.
- Paid mediaEach post eligible for boosting carries a recommendation from the ad platform on whether it is worth spend.
- Paid mediaInstagram boosts run on Engagement, Reach, Video views, Traffic and Leads, and every objective shows the brand the exact sentence the creator will be asked to agree to.
- Paid mediaBoost tiles update themselves as a boost launches and runs, and the content grid can be filtered to only what is currently spending.
- Paid mediaA Boosted content tab lists every boosted post with its status, budget, spend and impressions, including boosts the ad platform refused.
- CreatorsA boost request in the creator app shows the post it applies to, with first frame, caption and a link to it, so the right post gets approved.
- Paid mediaPaid boosts of creator posts can drive traffic, conversions, leads or app installs, with a destination and call-to-action you choose — on both Instagram and TikTok.
- CreatorsCreator profiles show whether a creator delivered on their past campaigns, alongside audience metrics.
- CampaignsEvery live campaign sends a twice-weekly status email to a recipient list you set, so a whole marketing team stays informed without sharing a login.
- ReportingCreators are told what to fix before a post is submitted, so campaign reporting no longer comes back empty.
- CreatorsThe creator Coach and Insights pages were rebuilt, and connected accounts now report their real status with one-tap reconnect.
- Paid mediaSeveral creator posts can be boosted at once inside a single paid campaign, under one objective and budget.
- Paid mediaApproved assets export directly into your own Meta Ads Manager or TikTok Ads Manager media library.
- Paid mediaMeta Ads and TikTok Ads accounts connect from the brand dashboard.
- ContentApproved content comes back in 9:16, 4:5, 1:1 and 3:4 at no additional cost.
- CreatorsCreators can be filtered by 11 languages across discovery and rosters, and language can be targeted at campaign level.
- CreatorsCreator cards show which categories each creator covers.
August 2026
- CreatorsYouTube is supported for every creator, with no waitlist — Instagram, TikTok and YouTube all connect the same way.
- CampaignsProduct seeding runs end to end: printable shipping labels, an order per creator, and delivery tracking. Brands never see creator addresses.
- CampaignsInstagram campaigns build their own creator roster from the brief, as TikTok campaigns already did.
- ReportingEarned media value counts organic views only, engagement rate uses views as the denominator on every platform, and saves count as engagements. Every metric card states its own formula.
- ReportingReports respect the selected date range on every card and table, with organic, paid and total views of the same campaign.
- CreatorsCreator search includes creators who have not signed up yet, where there is a way to reach them.
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