Product changelog
What's new
New capability in the Social Native platform, newest first. For strategy and market analysis rather than release notes, read the articles.
September 2026
- Paid mediaPaid boosts of creator posts can drive traffic, conversions, leads or app installs, with a destination and call-to-action you choose — on both Instagram and TikTok.
- CreatorsCreator profiles show whether a creator delivered on their past campaigns, alongside audience metrics.
- CreatorsCreator profiles show whether a creator holds an active Social Native account.
- CampaignsEvery live campaign sends a twice-weekly status email to a recipient list you set, so a whole marketing team stays informed without sharing a login.
- ReportingCreators are told what to fix before a post is submitted, so campaign reporting no longer comes back empty.
- CreatorsThe creator Coach and Insights pages were rebuilt, and connected accounts now report their real status with one-tap reconnect.
- Paid mediaSeveral creator posts can be boosted at once inside a single paid campaign, under one objective and budget.
- Paid mediaApproved assets export directly into your own Meta Ads Manager or TikTok Ads Manager media library.
- Paid mediaMeta Ads and TikTok Ads accounts connect from the brand dashboard.
- ContentApproved content comes back in 9:16, 4:5, 1:1 and 3:4 at no additional cost.
- CreatorsCreators can be filtered by 11 languages across discovery and rosters, and language can be targeted at campaign level.
- CreatorsCreator cards show which categories each creator covers.
August 2026
- CreatorsYouTube is supported for every creator, with no waitlist — Instagram, TikTok and YouTube all connect the same way.
- CampaignsProduct seeding runs end to end: printable shipping labels, an order per creator, and delivery tracking. Brands never see creator addresses.
- CampaignsInstagram campaigns build their own creator roster from the brief, as TikTok campaigns already did.
- ReportingEarned media value counts organic views only, engagement rate uses views as the denominator on every platform, and saves count as engagements. Every metric card states its own formula.
- ReportingReports respect the selected date range on every card and table, with organic, paid and total views of the same campaign.
- CreatorsCreator search includes creators who have not signed up yet, where there is a way to reach them.
- ReportingCampaign wrap-up exports carry Social Native branding.
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