FAQs

Questions we get asked a lot.

If the answer isn't here, talk to us.

About the platform

Social Native is an end-to-end creator marketing platform — for discovering creators and UGC, managing campaigns and approvals, clearing usage rights, activating content across ecommerce and paid media, and measuring performance. It also includes an AI prediction layer that scores briefs and creator matches before you commit budget.

Most influencer platforms help you find creators and manage relationships. Social Native adds brief performance prediction, brand-specific creator match scores, paid media whitelisting, shoppable gallery activation, and a full payments and audit trail — all in one platform instead of stitched-together point solutions.

The platform helps brands connect with new and existing influencers and customers via a 1:1 personalized content solution. It enables generation of authentic social content for ecommerce, social channels, and more — from creators and influencers, to your own consumers — all through an integrated platform.

Our content is brand caliber and functions across paid ads, ecommerce, in-store signage, social, email, and more. We offer the full spectrum of social content integrated in one platform instead of stitched-together point solutions.

Social Native manages all creator relationships through the platform, making the campaign creator process seamless for brands.

Enterprise and mid-market brands across fashion, beauty, CPG, retail, travel, and tech. Brands typically come to Social Native because they're running creator programs at a scale that has outgrown spreadsheets and disconnected tools, or because they're investing in paid media and need content that actually performs there.

Through a creator marketplace with rights built in. Social Native sources UGC and paid-ready creative from a 2M+ creator marketplace, clears universal usage rights at the point of collection, and predicts which content will perform before you spend — so scale comes from data, not volume alone. Winning assets flow into paid with $8B+ in media operationalized across Meta and TikTok.

Choosing a platform

It depends on what you need the platform to do. CreatorIQ and Influential lead on enterprise governance and reach; Aspire and GRIN are popular self-serve choices for ecommerce brands; Whalar and Linqia deliver managed programs as agencies. Social Native is built for brands that want results predicted before they spend: it scores briefs, creators, and channels against 1.8M+ real collaborations, produces the content, and scales the winners through paid. See the full comparison.

For self-serve ecommerce programs, Aspire and GRIN are the best-known options, with strong storefront and affiliate workflows. Social Native takes a different approach for consumer brands: rights-cleared creator content that syndicates to product pages, shoppable galleries, and paid channels from one library — with performance predicted before you commit budget. See how we compare to Aspire and GRIN.

Creator marketplaces let your team commission content directly — the hard part is knowing which briefs and creators will perform. Social Native pairs a 2M+ creator marketplace with a prediction layer trained on 1.8M+ collaborations, so your team briefs, selects, and scales winning creative in-house, with managed services available only where you want them. Prediction-guided campaigns run 19% lower CPA.

Prediction and AI

Before you greenlight a brief or commit paid spend, Social Native's AI prediction scores the expected performance of a given creative direction, creator match, and platform placement — based on 1.8M+ historical creator collaborations. It's a dataset-driven score trained on real campaign outcomes, not a generic recommendation engine.

Accuracy improves with usage — the more campaigns a brand runs on Social Native, the more brand-specific the model gets. Out of the box, predictions are benchmarked against category and platform averages across the 1.8M+ collaboration dataset. See prediction in action.

A brand-specific score assigned to every creator in the Social Native network, based on audience overlap with your target customer, content style alignment, and historical performance patterns — ranked for your brand specifically, not a generic influencer ranking.

Rights and payments

Usage rights are requested and confirmed at the point of content collection — before the asset enters your library. License terms are documented on every asset and visible in the platform. There's no retroactive rights scramble.

Yes! Throughout the terms of license, you can repurpose any content from Social Native worldwide and across any marketing channel.

Fully. Pricing is itemized per campaign based on content type, creator tier, usage rights scope, exclusivity terms, and platform. No black-box rate card. Every campaign has a documented cost breakdown.

Through the platform — automated payouts with a full audit trail. Creators don't need to invoice separately, and brands don't need to process payments outside the platform.

Campaigns and creators

Yes, we maintain a global creator network. Pricing varies by target demographic.

All verticals! Examples include CPG, fashion, beauty, food & beverage, travel & hospitality, and tech & gaming. See case studies by vertical to explore how we've worked with brands in your industry.

None! Our terms don't restrict creators from working elsewhere, though brands can request exclusivity periods as campaign requirements.

Campaign briefs outline clearly defined campaign goals, expectations, and deliverables and are required within the platform before launch. We provide a best practice guide to help brands achieve their vision.

No — creators choose whether to participate. Reasons for declining include scheduling conflicts, compensation issues, or brand fit concerns.

Yes, brands can decline during review, though they're encouraged to optimize targeting parameters instead.

Timelines vary by campaign complexity. We support fast turnarounds of two weeks but recommend allowing time for guidelines development, product shipping, and creator planning to maintain quality.

Getting started

Most brands are up and running within a few days of onboarding. The fastest path is starting with one campaign — creator discovery, brief, approval, activation — and expanding from there.

Yes. For brands that want hands-on support, our customer success team can manage campaigns end-to-end. Talk to us about what level of support fits your team.

Book a demo. We'll tailor the walkthrough to your industry, your use case, and the specific questions you have — not a generic product tour.

Still have questions?

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