Drive engagement and sales with user-generated content.
Surface and deliver the best authentic content from your consumers to every touch point. Maximize engagement, build trust, and drive conversions with high-performing UGC.
Put your customers front and center
Rights management
Easily obtain permission for UGC with rights management technology.
Explore moreStrategic moderation
Discover the best social content with AI curation and a 100+ person curation team.
Explore moreShoppable galleries
Publish unique galleries and carousels featuring relevant social content.
Explore moreData & insights
Understand the impact of your visual content with actionable performance data.
Explore moreReal customers, real content
Earned photos and videos collected, rights-cleared, and put to work by Social Native brands.
Keep your content library fresh and organized
- Easily search and discover social content by #hashtag, @mention and tags
- Collect content automatically from your network of influencers
- Keep earned, paid and owned assets in a single location
- Stay brand safe with anti-spam and advanced filters
- Curate content with AI technology and best-in-class human moderation
- Tag consumer content to the product(s) featured to make them shoppable
Boost ecommerce conversion
Embed and showcase user-generated content across your ecommerce to promote authenticity, demonstrate social proof, and turn inspiration into action.
Drive longer time on site, increase average order value, and expand overall sales.
Weleda on UGC at scale
How the natural-skincare brand keeps a 6-posts-a-day Instagram running on customer content.
Where we find Social Native extremely helpful is at creating content at scale — in line with our brand identity — while decreasing our production costs for visual content. We post to our Instagram feed 6x a day and Instagram Stories 3x per day and this would not be sustainable without Social Native.— Weleda
UGC questions, answered.
User-generated content is photo, video, and written content made by customers and community members rather than by a brand's studio or agency. Brands use it because it shows real people using a product in real settings, which tends to read as more credible than polished brand advertising.
Yes. Using someone else's content requires their permission, and what counts as permission depends on where the content will run — organic social, paid ads, an ecommerce product page, email, and in-store signage each carry different requirements. Social Native collects and tracks usage rights on every asset, so approved content carries a record of what was actually granted.
Anywhere brand creative runs: paid ads, product pages and shoppable galleries on your own ecommerce site, email, retailer product pages, and in-store signage. Social Native is built to deliver the same approved content to each of those touch points rather than treating social as the end point.
UGC usually comes from customers posting about a product they already bought. Influencer or creator content is commissioned from someone with an audience, produced against a brief, and paid for. The two are often used together, and Social Native covers both — sourcing existing customer content, and briefing and paying professional creators.