Spot what's trending before you write the brief.
Every Monday, Trends Analysis searches your category and watches the top videos, then ranks the trends that are working, explains why, and shows which creators fit them.
“A gloved hand lifts a luxury watch out of its box in a slow, aesthetic reveal.”
Why it worksThe tactile, high-production reveal triggers aspirational desire and mimics the in-store buying experience.
Viewers ask about pricing and where to buy, and admire the design and craftsmanship.
Every trend, with the evidence behind it.
Fresh every Monday
A new ranked read on your category each week, built from what people are searching and the videos getting watched, with rising trends flagged.
Why it works, and what viewers say
Each trend comes with its hook, why it works, and a summary of the comments, from praise for the product to price questions and buying intent.
Turn comments into briefsBest-fit creators
The creators who fit each trend, ranked by how far they beat their usual views on it, so you brief people already suited to it.
Your category, every Monday.
A real week for a hydration brand: 834 videos watched across 20 searches, ranked into the trends that earned the views.
- 1Ranked by views, with the number of videos behind each trend, so you can tell a broad movement from one breakout video.
- 2A Rising flag when a trend is picking up speed week over week, so you catch it before it peaks.
Built to be acted on, not just read.
Competitor flag
A warning when a competitor is already using a trend, so you know whether you are first or catching up.
Plan around a goal
Pick what the campaign is for and the plan shapes itself around it.
Straight into the brief
Trend signals feed brief writing, so a new brief starts from what is working in your category this week.
The scale behind every report
Trends Analysis questions, answered.
It is finding the formats, hooks and topics that are working in your category right now, with the videos and audience reactions behind them, so briefs build on what audiences already respond to instead of guessing.
Every Monday. Each week brings a fresh read of searches and top videos in your category.
The trend's hook and why it works, the creator videos driving it with how far each beat that creator's usual views, what viewers say in the comments, and the creators who fit it best.
Trend signals are scanned before a brief is written and shape which angles it proposes, so a new brief starts from what is working in your category this week.
Also in Social Intelligence
Your share of creator views
Your share of the views creators earn in your category on Instagram and TikTok, against the competitors you pick, split into sponsored and organic.
See Share of ViewsHow AI talks about you
How often ChatGPT and Gemini name your brand, where you rank against competitors, and the gaps you can close with creators.
See AI VisibilitySee what's trending in your category this week.
Tell us your category and we’ll show you this week’s trends, the creators behind them, and how a brief would use them.
See what's trending in your category