Create a frictionless pathway for consumers to shop.
Optimize UGC and creator content for the social platforms where your customers are already discovering and buying products.
Discovery and checkout, in one place
Shoppable everywhere
Connect your catalog to TikTok, Facebook, Instagram, and Pinterest storefronts.
Livestream shopping
Creator-hosted live events with dynamic links straight to checkout.
Cleared for commerce
Every asset is rights-cleared for paid and organic commerce use.
Closing the gap between discovery and purchase
Consumers spend more time on social media than ever before — and they're buying there too. Integrating your product catalog within social platforms transforms inspiration into instant purchase.
79% of users say UGC highly impacts their purchasing decisions. Connect your best content to your product catalog and let customers shop the look.
Social shopping channels
Leverage high-performing Social Native content across every major platform where consumers shop.
TikTok Shopping
- Shopping Ads
- Product Tags
- Live Shopping
- Catalog Listing Ads
- For-You Feed Ads
Facebook Shops
- Shops
- Shopping Tags
- Shop in Explore
- Live Shopping
- Ads with Product Tags
Instagram Shopping
- Shops
- Shopping Tags
- Collections
- Ads with Product Tags
Pinterest Buyable Pins
- Shop with Lens
- Shop from Pins
- Product Pins
- Partner Integrations
The future is livestream shopping
Real-time shopping experiences are changing the way consumers discover and purchase products. Social Native helps brands launch and scale livestream shopping events on Facebook and other platforms.
- Select creators based on brand affinity and lifestyle fit
- Compelling storytelling and product demonstrations
- Dynamic links that make checkout frictionless
Social commerce questions, answered.
Social commerce is product discovery and purchase happening inside social platforms themselves, rather than social being used only to drive traffic to a separate website. The browsing, the evaluation, and often the checkout all take place in the feed.
TikTok, Instagram, and Facebook are the main platforms for creator-led social shopping today, each with its own native formats and checkout behaviour. Social Native supports creator content across those channels.
Content that looks native to the platform is what stops the scroll, and creator content is native by construction. The same asset can work organically and as paid media — TikTok Spark Ads and Meta Partnership Ads both let a brand put spend behind content running under the creator's own handle.
Livestream shopping is real-time video where a host demonstrates products and viewers can buy during the broadcast. It compresses discovery, demonstration, and purchase into a single session, and it is well established in some markets while still developing in others.