See who's winning creator views in your category.
Share of Views is creator share of voice, measured in views: your brand against the competitors you choose on Instagram and TikTok, split into sponsored and organic, week by week.
Your share of creator attention, measured in views.
Share of views
Your share of the views that creator posts earn in your category, against the brands you pick, on Instagram, TikTok or both.
How share of voice is calculatedSponsored vs organic
Every brand's views split into sponsored and organic, so you can tell a bought lead from an earned one.
Counts the right posts
Only posts that name or tag a brand count, and you confirm the account matched to every brand before a report runs.
How to audit a reportKnow whether a lead was bought or earned.
Real Share of Views data: five watch brands over 90 days. Names changed, numbers as reported.
- 1The two leaders earn almost all of their views organically. Sponsored posts make up 2% or less of each.
- 2Your brand sits fourth, and 7.0M of its 16.2M views are sponsored. That is 43% bought, the highest share of any brand in the set.
Behind on organic views, the fix is creator content that travels. Behind a rival who is buying views, decide whether to match the spend or out-earn it.
Get your Share of Views studyShare of Views in 38 seconds
From picking competitors to the sponsored and organic split, the weekly heatmap, and the creators behind the views. Example brands throughout.
The detail behind the number.
Week by week
A weekly views chart and heatmap show whether a rival’s lead is one viral week or steady momentum.
The creators behind it
Every creator who posted about each brand, filterable by brand, sponsored or organic, and creator size.
Every report kept
Cover the last 30, 60 or 90 days or a custom range, and open this month’s comparison next to last quarter’s.
The scale behind every report
Share of Views questions, answered.
It is your brand's share of the views that creator videos earn in your category over a set period, measured against a fixed set of competitors. It measures attention earned, not the number of posts or the followers of the creators you hired.
Your brand's views on creator posts divided by the total views across every brand in the comparison, over the same period and platforms, times 100. Each brand's views are also split into sponsored and organic.
Instagram and TikTok, separately or together.
A post counts toward a brand only when it names or tags that brand, and the account matched to each brand is shown so you can confirm or correct it before the report runs.
Yes. Reports cover the last 30, 60 or 90 days or a custom range, and every report you run stays available, so this month's comparison can be opened next to last quarter's.
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See AI VisibilitySee who's winning creator views in your category.
Tell us your category and the brands you compete with. We’ll walk you through a Share of Views study for your brand.
Get your Share of Views study