Social media is not what it used to be - it has evolved as a marketing tool, enabling brands to expand their target audiences. Social media has become a channel by which brands can receive optimal exposure, resulting in more people becoming aware of a product or service.
In this on-demand session, industry leaders from global brands including Mondelez International, Jack Link's Protein Snacks, PepsiCo, and Social Native gather to discuss how they approach authentic content, influencer marketing, and social media.
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