The Challenge
ON the RUN, Parkland Corporation's leading convenience store brand, sought to position its outlets as the ultimate pit-stop for embracing consumers' guilty pleasures and fulfilling their unique cravings.
The Solution
The brand worked with Tag + Social Native to identify and source the perfect Creators to produce authentic, fun and captivating Instagram Reels. Selected creators were tasked to feature their guilty pleasure snack and drink combinations, all selected from the ON the RUN stores, while being on the move.
The Results
The campaign effectively highlighted ON the RUN as the go-to destination for consumers seeking a delightful on-the-go treat for their guilty pleasures. Social Native's Creators produced 3 videos that accumulated over 65,000 views and an impressive average engagement rate of 7.41%.
65K+
Video views
7,41%
Average engagement rate
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