The Challenge
Crocs, the iconic footwear brand, was largely known for their instantly recognizable clogs. However, the brand was looking to expand and generate buzz for the large variety of footwear they produce. From sandals to sneakers, the brand was looking to target the attention of Gen Z who has become attributed to the brand's vision.
The Solution
Crocs partnered with Social Native, to connect with their consumers and generate cost-efficient UGC on demand, and at scale. The versatility of Social Native’s solution allowed Crocs to strategize, build, and execute a variety of high-impact photo and video campaigns. By empowering real fans to create branded content, Crocs was able to appeal to Gen Z through authentic and creative storytelling.
The Results
UGC has now become a core part of Crocs’ marketing strategy. To date, Crocs has activated more than 600 creators and generated over 800 pieces of original content across 50+ campaigns.
600+
Creators activated
21.5%
Average engagement rate
3.7M+
New consumers reached
Interested to see how Social Native can help you get results like these?
