The TikTok content engine
for your brand.
As a badged TikTok Marketing Partner, we have the expertise and tools to help you source, create and optimize high-performing, native TikTok content.
Official Marketing PartnerNative TikTok content we've made
Real creator content produced for real brands — sound on.
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From brief to TikTok activation
Whether you're fueling your brand channel, feeding paid, or amplifying with creators — one flow, sourced, created, and optimized in-platform.
Brief
Set your goals, brand guidelines, and the kind of native TikTok creators you want to work with.
Source
Activate creators who live and breathe TikTok from our global marketplace of 2M+ creators.
Create
Produce authentic, on-brand, diverse TikTok content on-demand — at scale, for a fraction of traditional production cost. Approved content is resized for TikTok, Reels and Shorts automatically.
Activate
Export approved content straight to TikTok Ads Manager, or boost live posts as TikTok Spark Ads — creators submit their ad code with every post — and optimize the next round on real ad performance.
Brands winning on TikTok
Cetaphil onboarded native TikTok creators to produce 15 videos using TikTok best practices and featuring real users — driving measurable brand lift in a paid program.
Harvey's identified and onboarded TikTok-first creators to upload net-new videos fueling in-feed ads — testing creative concepts and messaging across audience groups to find what converts.
We know that the way our audience on the platform consumes content is unique. Social Native enables brands to engage with creators and their communities in an authentic and creative way.Xue Li, Marketing Director, JOAH Beauty
What works on TikTok
TikTok is unusually unforgiving of content that was made somewhere else. Pacing, sound, framing and the first second all follow conventions the audience knows fluently, and a polished brand film dropped into the feed is identified as an ad and scrolled past before it has made its argument.
Spark Ads are the mechanism that makes creator content compound here. A brand puts spend behind a creator's existing organic post: it continues to run under the creator's handle and keeps the engagement it already earned, so the paid version inherits the social proof rather than starting from zero the way a fresh ad upload does.
As a badged TikTok Marketing Partner we source creators who already make work in your category, brief for native formats rather than adapted ones, and scale what performs. TikTok is one of the two platforms where we operationalize paid media at scale.
TikTok questions, answered.
Spark Ads let a brand put paid spend behind a creator's existing organic TikTok post. The post keeps running from the creator's account and retains the likes, comments and shares it has already accumulated, so the ad arrives with social proof attached. It requires an authorisation code from the creator, which is granted per post.
Because the platform's conventions are specific and the audience reads them instantly. Content made for a television spot or an Instagram campaign carries pacing and production cues that mark it as an advertisement, and attention is lost in the first moments. Content made natively for TikTok earns a hearing that adapted content generally does not.
Yes. Spark Ads run from the creator's own account, so the creator has to authorise the specific post — there is no way to do it unilaterally. Handling that at the point of the original agreement is far easier than going back to a creator weeks later once a post has started performing.