Creator content built for
Facebook & Instagram.
Source, create, and optimize native creator content for every Meta surface — Feed, Reels, Stories, and Shop — then amplify the winners in paid.
Official Business Partner
Made for every Meta surface
The same creator program, adapted natively for how people actually watch and shop — across Facebook and Instagram.
NIVEA · Tap to shopShopEvery approved asset is auto-resized for each placement — 9:16, 4:5, 1:1 and 3:4 — no agency round-trips. See add-on deliverables →
From brief to Meta activation
Brief
Set your goals, brand guidelines, and the creator criteria that fit your audience.
Source
Activate native creators for Facebook and Instagram from our marketplace of 2M+.
Create
Produce authentic, on-brand content at scale — for feed, Reels, Stories, and Shop — for a fraction of traditional cost.
Activate
Run top content across Facebook and Instagram — including Partnership Ads under the creator’s own handle — and optimize by performance.
Run ads under the creator’s own handle
Amplify top-performing creator content as Meta Partnership Ads — served from the creator’s own profile for the authenticity of organic with the reach and targeting of paid. We handle whitelisting and permissions end to end.
Brands winning on Meta
Dollar Shave Club used Social Native creator content across Facebook and Instagram — turning authentic, native creator work into paid performance that outran their studio-produced benchmarks.
Also creating on Meta with us: Viator, Jenny Craig, and Zillow.
We couldn’t be happier with our relationship with the Social Native team, who’ve been true partners at every step of the journey.NYX
What works on Meta
Meta is two platforms sharing one ad system, and they do not behave the same way. Instagram carries discovery and creator culture; Facebook still reaches the widest age range of any surface in the group. Creative that lands on one is not automatically right for the other, and Reels, feed and Stories each want something different again.
Partnership Ads changed what is possible here. With a creator's account-level permission, a brand can run creative under that creator's own handle — it does not require them to have posted it organically first. The ad arrives carrying the creator's voice and their relationship with an audience, rather than announcing itself as brand advertising.
As a Meta Business Partner we source creators, produce natively for each surface rather than cutting one asset down, and clear rights so the same content can run organically and behind paid spend. Meta is one of the two platforms where we operationalize paid media at scale.
Meta questions, answered.
They are ads a brand runs under a creator's handle, using account-level permission granted by that creator. The important detail is that the creator does not need to have published the post organically first — the brand can upload creative directly and run it from the creator's account, so the ad carries their identity and credibility instead of the brand's.
Usually not unchanged. The audiences differ, and so do the surfaces — Reels, feed and Stories have different aspect ratios, attention patterns and conventions. Producing per surface takes more briefing than exporting one asset five ways, but the alternative tends to look like a repurposed ad, which audiences discount.
Paid usage has to be licensed explicitly, and it is separate from the permission that lets a brand run an ad from a creator's account. Content licensed only for organic social cannot be put behind spend. We clear paid usage at production so a piece that performs organically can be amplified without a second negotiation.