The smarter alternative to Popular Pays
Social Native is built to get results — the right creators, content that performs, and paid media behind the winners. We've powered 1.8M+ creator collaborations and $8B in paid media, so every move is grounded in what actually works.
Where Social Native wins
Part of Lightricks (LTX) — an all-in-one influencer and visual-content platform aimed at brands of all sizes, with content production at its centre.
Which assets will actually perform
Volume of content is one input. We predict which creators, briefs and formats will perform before you commission them — prediction-guided campaigns run 19% lower CPA.
From asset to spend
Producing the asset is step one. We scale the ones that work through paid, with $8B in paid media operationalized across Meta and TikTok.
An enterprise track record
1.8M+ creator collaborations run end to end, for brands including NIVEA, IKEA, Microsoft and Dr. Martens.
The honest read on Popular Pays
“All-in-one influencer marketing and visual content creation platform for brands of all sizes”
Lightricks acquired Popular Pays in March 2022. It is an official partner of Meta, TikTok, Amazon and Pinterest.
Everything you need to get results — in one platform
Most tools do one piece. Social Native runs the whole play — from finding the right creators to scaling the winners through paid.
The right creators, not just available ones
Matched to who actually drives results for your brand and your brief — beyond follower counts.
Know what will work
See which briefs, creators, and channels will perform before you commit budget — one of the ways we de-risk every campaign.
Content at scale, on-demand
High-performing, on-brand content produced fast, for a fraction of the cost.
Paid behind the winners
$8B in paid media operationalized across Meta and TikTok — we scale what works.
Rights and library, handled
Universal content rights and a content library you own.
Proof it worked
Reporting that closes the loop and sharpens the next campaign.
Real creators. Real content. Real results.
The speed with which Social Native has developed and grown its platform has exceeded my expectations — every time I log in, I discover a new feature that significantly improves the experience. The results to date have been tremendous.Mehdi Mehdi, VP Digital & E-commerce, NYX Cosmetics
See exactly how we stack up
Compare Social Native and the leading platforms across the capabilities that actually drive results — brief to payout, head to head.
Social Native vs. Popular Pays, answered
How does Social Native compare to Popular Pays?
Popular Pays positions itself as an all-in-one influencer and visual-content platform for brands of all sizes. We overlap on sourcing and production, and go further on predicting performance before spend and on scaling winning content through paid media.
Can Social Native produce content at volume?
Yes — content at volume is a core part of the platform, and campaigns regularly produce hundreds of assets. The difference is that we forecast which content and creators will perform first, so volume is spent on what is likely to work.
Do you support retail and ecommerce distribution?
Yes — rights-cleared creator content can be syndicated to retailer product pages, shoppable galleries and paid channels from the same library.
See why brands choose Social Native over Popular Pays
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