The smarter alternative to Influential
Social Native is built to get results — the right creators, content that performs, and paid media behind the winners. We've powered 1.8M+ creator collaborations and $8B in paid media, so every move is grounded in what actually works.
Where Social Native wins
Publicis-owned and paired with Captiv8 — together the largest creator network in the industry, sitting inside a holding company’s media and identity stack.
No holding-company agenda
We're independent, so the recommendation on creators, channels and spend isn't shaped by a parent group's media or identity stack. You own the content and the data.
Performance decided before spend
Reach tells you how many people you can get to. We predict which briefs, creators and channels will actually perform — prediction-guided campaigns run 19% lower CPA.
Executed, not just indexed
A 15M-creator index is reach. Our edge is the 1.8M+ collaborations we've run end to end and the $8B in paid media behind them.
The honest read on Influential
“The Unrivaled Global Leader In Influencer Marketing”
Influential says it is trusted by over 60% of the Fortune 500. Publicis acquired Influential in July 2024 and Captiv8 in May 2025; together they cite 18M+ creators.
Everything you need to get results — in one platform
Most tools do one piece. Social Native runs the whole play — from finding the right creators to scaling the winners through paid.
The right creators, not just available ones
Matched to who actually drives results for your brand and your brief — beyond follower counts.
Know what will work
See which briefs, creators, and channels will perform before you commit budget — one of the ways we de-risk every campaign.
Content at scale, on-demand
High-performing, on-brand content produced fast, for a fraction of the cost.
Paid behind the winners
$8B in paid media operationalized across Meta and TikTok — we scale what works.
Rights and library, handled
Universal content rights and a content library you own.
Proof it worked
Reporting that closes the loop and sharpens the next campaign.
Real creators. Real content. Real results.
The speed with which Social Native has developed and grown its platform has exceeded my expectations — every time I log in, I discover a new feature that significantly improves the experience. The results to date have been tremendous.Mehdi Mehdi, VP Digital & E-commerce, NYX Cosmetics
See exactly how we stack up
Compare Social Native and Influential across the capabilities that actually drive results — brief to payout, head to head.
Social Native vs. Influential, answered
How does Social Native compare to Influential on network size?
Influential and Captiv8 together cite 18M+ creators, which is larger than our marketplace. We compete on what happens after the match: predicting which creators and briefs will perform, producing the content, and scaling winners through paid. Size of index and quality of outcome are different things.
Does it matter that Influential is owned by Publicis?
It depends on your setup. If Publicis already runs your media, that integration is an advantage. If you want creator recommendations and paid decisions made independently of a holding company's own media and data assets, independence is worth weighing — that's our position.
Can Social Native handle enterprise scale?
Yes. We have operationalized $8B in paid media across Meta and TikTok and run 1.8M+ creator collaborations, for brands including NIVEA, IKEA, Microsoft and Dr. Martens.
See why brands choose Social Native over Influential
Book a 20-minute walkthrough tailored to your goals.
Book a demo