Case studies

Results that speak for themselves.

Discover how 1,500+ brands leverage Social Native to source, create, and distribute high-performing creator content — at scale.

57+
Case studies
3.54×
Conversion lift (IKEA)
524%
Return on ad spend (Medicube)
172%
In-store sales increase (Maple Hill)
Browse by industryShowing 57 case studies
IKEA drives 3.54x conversion with targeted UGCRetail

IKEA

IKEA drives 3.54x conversion with targeted UGC

27%Higher reach
3.54xConversion rate lift
Medicube partners with macro influencer Michelle PhanHealth & Beauty

Medicube

Medicube partners with macro influencer Michelle Phan

524%Return on Ad Spend (ROAS)
131K+YouTube views
Dr. Martens converts more customers with UGC on e-commerceFashion & Retail

Dr. Martens

Dr. Martens converts more customers with UGC on e-commerce

1.6xConversion rate lift
58%Product coverage achieved
Coca-Cola scales UGC across 9 brandsCPG

Coca-Cola

Coca-Cola scales UGC across 9 brands

3,500+Images created
500+Videos created
Crocs reaches Gen Z with authentic creative storytellingFashion & Retail

Crocs

Crocs reaches Gen Z with authentic creative storytelling

600+Creators activated
800+Content pieces created
Nespresso crafts paid ad content for Pinterest with Pro CreatorsCPG

Nespresso

Nespresso crafts paid ad content for Pinterest with Pro Creators

19%Higher interaction & conversion
6.5%Ad recall lift
Four Seasons scales UGC across 30+ languagesTravel & Hospitality

Four Seasons

Four Seasons scales UGC across 30+ languages

160K+UGC assets collected
19K+Content streams activated
Office Depot boosts conversion with shoppable galleriesRetail

Office Depot

Office Depot boosts conversion with shoppable galleries

9.13%→11.86%Conversion rate improvement
1.5xLift from interactions
UNIQLO launches HEATTECH with Instagram influencersFashion & Retail

UNIQLO

UNIQLO launches HEATTECH with Instagram influencers

4MTotal reach
7.6%Average engagement rate
Walgreens drives 4x higher engagement with photo printing campaignRetail

Walgreens

Walgreens drives 4x higher engagement with photo printing campaign

2,000+Assets created
4xHigher Instagram engagement
Kraft achieves 183% higher engagement rate than industry averageCPG

Kraft

Kraft achieves 183% higher engagement rate than industry average

575KTotal reach
4.74%Average engagement rate (vs. 1.67% industry avg)
Barbie celebrates diversity and achieves 5.15% engagement rateRetail

Barbie

Barbie celebrates diversity and achieves 5.15% engagement rate

5.15%Average engagement rate
100Images created
Dollar Shave Club decreases CPA by 22% with creator contentCPG

Dollar Shave Club

Dollar Shave Club decreases CPA by 22% with creator content

22%Lower CPA
25ptsAd recall lift
Zillow turns UGC videos into TV commercialsTech & Finance

Zillow

Zillow turns UGC videos into TV commercials

250+UGC videos created
250+Families activated
Perrier creates content for all consumer touchpointsCPG

Perrier

Perrier creates content for all consumer touchpoints

100+Creators activated
+5.6%ER vs. best previous campaign
Caesars Entertainment reinvigorates customers with creator experiencesTravel & Hospitality

Caesars Entertainment

Caesars Entertainment reinvigorates customers with creator experiences

460+Content pieces created
14.8MConsumers reached
Adidas achieves focus group results with golf creatorsFashion & Retail

Adidas

Adidas achieves focus group results with golf creators

40+Golf creators activated
4.2%+Average engagement rate
Taco Bell increases product exposure with influencer contentFood & Beverage

Taco Bell

Taco Bell increases product exposure with influencer content

120+Images created
4.8%Average engagement rate
Panera Bread delivers with local influencersFood & Beverage

Panera Bread

Panera Bread delivers with local influencers

11M+People reached
4%Average engagement rate
Burger King boosts 8 product launches with authentic contentFood & Beverage

Burger King

Burger King boosts 8 product launches with authentic content

3.3%Average engagement rate
8.5MPotential consumers reached
Nivea nourishes high engagement with diverse micro creators on TikTokHealth & Beauty

Nivea

Nivea nourishes high engagement with diverse micro creators on TikTok

6.5%Average engagement rate
3.5MTotal likes
Abercrombie & Fitch maximizes brand events with creator invitesFashion & Retail

Abercrombie & Fitch

Abercrombie & Fitch maximizes brand events with creator invites

7.5%Average engagement rate
5Creators per city
Petco unleashes the power of UGC with nearly 3,000 pet creatorsRetail

Petco

Petco unleashes the power of UGC with nearly 3,000 pet creators

67M+Potential customers reached
7%Engagement rate
Caraway Home drives conversions with creator collaborationsFood & Beverage

Caraway Home

Caraway Home drives conversions with creator collaborations

1.3MPaid views generated
2.77xAverage ROAS
ON the Run ignites engagement with guilty pleasures snack combosFood & Beverage

ON the Run

ON the Run ignites engagement with guilty pleasures snack combos

65,000+Video views
7.41%Average engagement rate
Tetley Tea's new line takes off with TikTok creatorsFood & Beverage

Tetley Tea

Tetley Tea's new line takes off with TikTok creators

11K+Video views
4.6%Engagement rate
Tomato Wellness Council juices up the tomato industryFood & Beverage

Tomato Wellness Council

Tomato Wellness Council juices up the tomato industry

120+Content pieces produced
2.4M+Potential consumers reached
H&M celebrates Islamic culture with hyper-localized creatorsFashion & Retail

H&M Alshaya

H&M celebrates Islamic culture with hyper-localized creators

500K+Video views upon launch
400+Direct messages and saves
NH Hotel Group engages more customers with UGCTravel & Hospitality

NH Hotel Group

NH Hotel Group engages more customers with UGC

100+Customer images collected
3.25%Average engagement rate
ABCmouse decreases CPA by 2.3X with influencer contentEducation

ABCmouse

ABCmouse decreases CPA by 2.3X with influencer content

2.3XCPA decrease
20Influencers activated
Jenny Craig gets real results on Facebook with UGC campaignHealth & Beauty

Jenny Craig

Jenny Craig gets real results on Facebook with UGC campaign

60+Creators activated
28%Lower CPA vs. benchmark
Poland Spring empowers New York City creatorsCPG

Poland Spring

Poland Spring empowers New York City creators

50%Faster turnaround
70%Lower cost vs. agency
Despicable Me fans go bananas with Chiquita creator campaignFood & Beverage

Chiquita

Despicable Me fans go bananas with Chiquita creator campaign

450+Images created in 72 hours
10.8MAudience reach
ASUS launches new phone with creator activationTech & Gaming

ASUS

ASUS launches new phone with creator activation

40+Unique images created
3.47%Average engagement rate
S.Pellegrino generates buzz with VIP Manhattanhenge eventCPG

S.Pellegrino

S.Pellegrino generates buzz with VIP Manhattanhenge event

5.61%Average engagement rate
100%Positive sentiment
Intuit breaks through Asian markets with local creator activationTech & Finance

Intuit QuickBooks

Intuit breaks through Asian markets with local creator activation

50+Creators activated
256+Unique images created
Cetaphil reaches Gen Z with TikTok creator collaborationHealth & Beauty

Cetaphil

Cetaphil reaches Gen Z with TikTok creator collaboration

5.4%+Lift in brand awareness
18.4%+Lift in ad recall
Hershey's makes s'more memories with Facebook parent creatorsCPG

Hershey's

Hershey's makes s'more memories with Facebook parent creators

7%Lift in ad recall
100+Authentic s'mores images created
Dick's Sporting Goods scores big with 5.9% engagement rateRetail

Dick's Sporting Goods

Dick's Sporting Goods scores big with 5.9% engagement rate

50+Unique images and videos
5.96%Average engagement rate
AT&T generates buzz with local creators at SXSWTech & Gaming

AT&T

AT&T generates buzz with local creators at SXSW

60+Images and videos created
320.8KAudience reached
Sony creates content for Angry Birds 2's single-day screeningMedia & Entertainment

Sony

Sony creates content for Angry Birds 2's single-day screening

38.6%Higher link clicks
200Families activated
Sierra Modern Home sees 40% increase in Amazon salesHome & Office

Sierra Modern Home

Sierra Modern Home sees 40% increase in Amazon sales

40%Month-over-month sales increase
48hrVideo production turnaround
PupBox promotes subscription box to 850K+ consumersRetail

PupBox

PupBox promotes subscription box to 850K+ consumers

850K+Consumers reached
2.7%Engagement rate
Panini NFL increases Snapchat ad performance 3XMedia & Entertainment

Panini NFL

Panini NFL increases Snapchat ad performance 3X

3XHigher Snapchat ad performance
58%Cost savings vs. goal
Harvey's drives 37% more mobile app installs with TikTok creatorsFood & Beverage

Harvey's

Harvey's drives 37% more mobile app installs with TikTok creators

37%Increase in app downloads
3XLift in video completion rate
Intel increases engagement 193% by celebrating female entrepreneursTech & Gaming

Intel

Intel increases engagement 193% by celebrating female entrepreneurs

193%Higher engagement rate than benchmarks
200+Content pieces created
Maple Hill increases in-store sales by 172%Food & Beverage

Maple Hill

Maple Hill increases in-store sales by 172%

172%In-store sales increase
130%Higher Facebook CTR than industry avg
Microsoft breaks through LATAM market with local creator activationsTech & Gaming

Microsoft

Microsoft breaks through LATAM market with local creator activations

200+Images and videos created
9.8%Average engagement rate
Fisher-Price creates authentic content for Baby Gear launchRetail

Fisher-Price

Fisher-Price creates authentic content for Baby Gear launch

70+Content pieces created
2 weeksTurnaround time
West Elm launches 12 new stores with local creatorsRetail

West Elm

West Elm launches 12 new stores with local creators

150+Unique images across 12 markets
2.9M+Potential audience reached
Imperfect Foods increases conversion by 57% on TikTokFood & Beverage

Imperfect Foods

Imperfect Foods increases conversion by 57% on TikTok

57%Lift in conversion rates
30%Higher reach among target demographics
Graze creates 2,000+ assets to fuel UGC content strategyFood & Beverage

Graze

Graze creates 2,000+ assets to fuel UGC content strategy

2,000+UGC assets created
25%Higher Instagram engagement
Hibbett Sports doubles visitor return rates with UGCRetail

Hibbett Sports

Hibbett Sports doubles visitor return rates with UGC

2XReturn visitor rate
1.46XLift in conversion rate
Cosnova sees 30% higher conversions with UGC galleriesHealth & Beauty

Cosnova

Cosnova sees 30% higher conversions with UGC galleries

30%Higher conversion for pages with UGC
19%+Conversion rate per click from gallery
Goli Nutrition measures 49% higher CTR on TikTokHealth & Beauty

Goli Nutrition

Goli Nutrition measures 49% higher CTR on TikTok

49%Higher CTR vs. Goli benchmarks
Viator decreases CPA by 59.7% with Branded Content AdsTravel & Hospitality

Viator

Viator decreases CPA by 59.7% with Branded Content Ads

59.7%Lower CPA
36.9%Lower CPM
Chevrolet reaches a global audience with a local messageAutomotive

Chevrolet

Chevrolet reaches a global audience with a local message

500+Images and videos created
4%+Average engagement rate
The impact of user-generated content on our conversion rates has been remarkable.
Jason Black — Web Communications Manager, IKEA
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